Imagery

Real people, mid-50s and older, calm and clinical, low saturation. Every image below is served from the brand CDN — import the pointer, never re-crop by hand.

Heroes and banners

Wide crops with a deliberate quiet half for copy.

An older woman looking toward the horizon outside her home — homepage-hero
Full-bleed hero. Copy sits in the right-hand quiet zone.

A mother and daughter together on a woodland path — detect-cancer-hero
Detection page hero. Faces held to the left third.

A physician talking with an older male patient — get-started-hero
Ordering and get-started banners. Right half is intentional white space.

Two women outdoors in early spring — patient-pair-europe
European market variant of the patient hero.

Portraits

Circle crops, one focal portrait at a time — never a grid of faces.

A man in his fifties with glasses, outdoors — portrait-man-circle
Circle-cropped patient portrait for testimonial and profile blocks.

A patient in consultation with a clinician — portrait-consult-circle
Circle-cropped consultation moment for provider pages.

Science and product

Signal artwork, campaign banners, and kit shots.

A DNA double helix with 5hmC signal segments highlighted — dna-signals
Science and methodology sections. Never behind body copy.

Two ring charts comparing five-year relative survival rates — ovarian-survival-rings
Reference artwork for the survival argument; prefer the live RingStat component.

The Avantect specimen collection kit next to the sunburst motif — ovarian-test-banner
Campaign banner for the ovarian test.

A purple gradient email header with chromosome line-art along the bottom — email-header
Email masthead. The motif stays on the bottom edge.

The Avantect specimen collection kit box — test-kit-box
Product shot. Always on surface or surface-muted, never on gradient.

Rules

What the library will not do.

No stock smiles

Calm, observed moments. Nobody grinning at the lens in a studio.

One focal portrait

A circle crop carries a single person. Rows of head shots are off-brand.

Type stays off faces

Headlines live in the quiet half of the frame, never over a face.